Bachelor of Business Administration(Hons) Marketing Management
3 years
RM 49,850
Full Time
Feb, Sep

Our degree gives you a practical overview of how businesses and managers operate in both local and international environments, and provide you with an excellent foundation in the core disciplines of Marketing Management.

At the end of the programme, you will graduate as a competent and multidisciplinary marketing professional, equipped with the necessary marketing knowledge to be relevant in any business, governmental, and non-profit organisation.

Learning Outcome
At the end of the programme, graduates will be able to:

  • Ability to acquire and apply fundamental principles of business and knowledge management.
  • Ability to acquire technical competence in specialised areas of marketing management.
  • Ability to demonstrate social, cultural, global and environmental awareness.
  • Ability to synthesise business knowledge, decision making, interpersonal, leadership and entrepreneurial skills to be a multi-skilled marketing management executive.


Career Opportunities

  • Marketing Executives / IT Market Analysts, who exploit eMarketing channels / technologies, in additional to traditional ones, to extend customer reach and better predict customer needs.
  • Examples of job titles:
  • eMarketing Executive / Manager
  • Demand Planning Analyst
  • Market Data Engineer
  • Data Analyst
  • Online Coordinator
  • Direct Marketing Executive / Manager
  • Marketing and Customer Relations jobs in information technology companies that bridge between customers and technical specialists. 
  • Examples of job titles:
  • Customer Relation Executive
  • IT Sales Consultant / Executive
  • IT Marketing Manager / Executive / Officer
  • IT Business Development Manager / Executive
  • ERP Account Manager
  • CRM Specialist / Manager
  • Pre-Sales Consultant
  • Marketing Executive
  • Broadband Sales Executive


Entry Requirements

  • Pass in STPM or its equivalent with min CGPA 2.00 or C grade in 2 subjects; or
  • Pass in related Foundation studies with min CGPA 2.00 or C grade in any 2 subjects; or
  • Pass A-Level with full pass in 2 subjects; or
  • Pass in UEC with 5Bs; or
  • Any equivalent qualifications recognised by the Government of Malaysia
  • English Language Requirements
  • International applicants are required to possess a sufficient level of English language proficiency by obtaining one of the following:
  • A minimum overall TOEFL score of 580 (paper based) or 237 (computer based) or 92 (internet based); or
  • A minimum IELTS (academic) overall band score of 6.5; or
  • A credit in 1119 English Examination; or
  • A minimum score of 580 in Multimedia University's English Language Proficiency Test; or
  • Any other qualification which is of equivalent level as determined by Senate of the Multimedia University





  •      Financial Accounting for Managers
  •      Fundamentals of Marketing
  •      English for Business Studies
  •      Information Systems Concepts
  •      Mathematics for Managers
  •      Bahasa Kebangsaan A or Chinese for Beginners or
  •      Japanese for Beginners



  •      Understanding Management
  •      Foundation of Finance
  •      Introductory Macroeconomics
  •      Statistics for Managers
  •      Tamadun Islam dan Tamadun Asia (local student)
  •      Hubungan Etnik (local student)
  •      Pengajian Malaysia 3 (International student)
  •      Bahasa Melayu Komunikasi 2 (International Student)



  •      Fundamentals of Business and Entrepreneurship
  •      Managing Organisational Behaviour




  •      Management Accounting for Managers
  •      English for Business Communication
  •      Introductory Microeconomics
  •      Managing Human Resource
  •      Understanding Consumers
  •      Introduction to Multicultural Studies in Malaysia



  •      Psychology
  •      Business Information Systems
  •      Business and Commercial Law
  •      Quality and Operations Management
  •      Market Planning and Management
  •      Marketing and Information Technology



  •      Industrial Training



  •      Business Ethics
  •      Marketing Research Methods
  •      Promotional Marketing
  •      Marketing in Service Industries
  •      Retailing
  •      International Marketing



  •      Management of Strategy
  •      Marketing Management Research Project
  •      Strategic Marketing
  •      Selling & Sales Management
  •      Business-to-Business Marketing
  •      Supply Chain Management



  •      Electronic Business
  •      Malaysian Economy

International College of Automotive

International College of Automotive (ICAM)
DRB-HICOM Automotive Complex,
Peramu Jaya Industrial Area,
P.O. Box 8, 26607 Pekan,
Pahang Darul Makmur, Malaysia.

609 4242 691

The International College of Automotive (ICAM) is owned by HICOM University College Sdn. Bhd (HUCSB), a subsidiary wholly owned by DRB-HICOM Berhad. With the approval from The Ministry of Higher Education, ICAM was officially established on 2 April 2010.
As the largest fully integrated automotive corporation in the country, DRB-HICOM is involved in numerous automotive supply chain activities which include manufacturing of automotive components, vehicle assembly and distribution, after-sales support and services and vehicle inspection.
The companies within the Group have collaborated with international automotive players such as Audi, Honda, Isuzu, Suzuki, Mitsubishi, Mercedes-Benz and Volkswagen.
ICAM serves two major roles. As a private educational institution, ICAM is committed to produce a cadre of skilled professionals to join the workforce in the automotive sector. It also serves as an institution which enables the DRB Group of Companies workers to continuously upgrade their skills and knowledge. Complementing the automotive industry through sustainable development of human capital is the primary goal of ICAM establishment.
ICAM plays an active role in the Group vision in realising the national aspiration of creating a knowledgeable and skilful workforce as prescribed in the New Economic Model by providing a continuous flow of trained and skilled workers to the Malaysian automotive industry.
This vision includes the goal of making Pekan, the home of ICAM and the DRB-HICOM automotive complex, a vibrant and self-sustaining regional automotive centre, which will house state-of-the-art technology with highly skilled, knowledgeable and professional workforce.

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